COMMON LANGUAGE USED WHEN GREENWASHING
If you see some of these terms on the front label of a product, it is the perfect time to flip that bottle over and read those ingredients! A lot of these terms are unregulated and can be used by anybody with no real meaning:
Another term to be concept to be aware of is BRANDWASHING.
People can fall prey to greenwashing when they see a brand that has marketed itself well as a clean ingredient company. Maybe that brand has a product or two that are truly clean, but then offer other products that are filled with harmful toxins.
It's easy to assume all products from this brand are green when that is far from the truth.